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< NEWSROOM

Freeport, ME, June 2, 2020

A Message to the L.L.Bean Community

L.L.Bean’s purpose is to inspire and enable people to experience the restorative power of the outdoors. That purpose, however, can only be fulfilled if the outdoors is inclusive and safe for everyone, not just for some.

We are deeply saddened by the tragedy and unrest our country has experienced in the past few days. Discrimination and racism have no place in our world. Every individual should be welcome and safe at work, at home, in their communities, and in the outdoors.

And while our company was built on the principle of treating all customers and employees with respect and care, we know we must always challenge ourselves to listen, learn and do more. There is a lot of work yet to be done. That begins with taking a hard look at ourselves at L.L.Bean and working with our partners to truly affect change in our communities and in the outdoor industry as a whole. We are committed to being part of that change.

We stand in solidarity with our neighbors, friends and community members. We join you in advocating for change and equality – for a more inclusive and welcoming world, inside and outside. Our L.L.Bean community commits to listening, engaging and demanding a more equitable world for everyone.

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