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< Inside L.L.Bean

Freeport, ME, July 7, 2021

Inside the Collection: L.L.Bean x PEANUTS™

In a coming together of two iconic American brands, L.L.Bean launched a one-of-a-kind collaboration inspired by the characters of the renowned comic strip, PEANUTS™. The limited-edition collection – L.L.Bean x PEANUTS™ – transports Snoopy and Woodstock to the wilderness of Maine, brought to life using artwork from PEANUTS™’ comic strip archive and weaving in iconic Maine landscapes and signature L.L.Bean product designs.

The collection was created with the entire family in mind, offering a variety of apparel and accessories in Men’s, Women’s, Kids’ and Unisex sizing, as well as fun collectables like pins, mugs, water bottles and beanies. Each item tells an imaginative story, following Snoopy and Woodstock as they camp, hike and climb their way through Maine.

“We are excited to launch this exclusive collection with PEANUTS™ that features beloved characters exploring the great outdoors,” said Owen Kelly, head of product creation at L.L.Bean. “What better way to celebrate the joy of nature – and inspire outdoor adventures in young people – than through the eyes of these nostalgic icons.”

This is the second time that L.L.Bean has collaborated with PEANUTS™, having dressed Snoopy for his 1983-84 “Snoopy in Fashion” World Tour and book release. Shop the full collection here.