Freeport, ME, June 1, 2021
L.L.Bean: The Pride Collection
Celebrating diversity and inclusion in the outdoors this Pride Month
At L.L.Bean, our primary purpose is to inspire and enable people to experience the restorative power of being outside – proven to make us happier, healthier and kinder. For the past 100 years, we have served our communities and customers with that mindset. At a time in which more and more people are exploring new activities outside – many for the first time – we believe it is even more important to ensure everyone feels safe and welcome. This June, in celebration of Pride Month, we are excited to launch a Pride Collection inspired by our commitment to ensuring outdoor access for all.
Comprised of a range of apparel and accessories – including t-shirts, hoodies, tote bags, hats, beach towels and more – this collection celebrates the joy of the outdoors in support of our LGBTQ+ employees, customers, neighbors, family and friends. The design derives inspiration from the limited-edition t-shirt created specifically for Portland Pride 2019.
Owen Kelly, head of product creation at L.L.Bean, says of how this collection came to life: “Our mission is to help everyone enjoy and feel welcome in the outdoors, and we hope that message comes through in this collection. All of our designs at L.L.Bean are made for functionality, performance and protection in the outdoors, and we’re excited to translate our brand ethos into such a fun and joyous collection.
“What is truly beautiful about the outdoors,” he adds, “is that there is room for everyone. This collection is about inviting people in, and we hope our customers enjoy the collection as much as we enjoyed making it.”
We are proud to continue to partner with organizations that strive to ensure that the outdoors is welcoming and safe for everyone.